As our sister-site trendwatching.com pointed out in its sellsumers briefing, selling is the new saving: a recession-induced need for cash plus an ever-growing infrastructure are fueling concepts that help ordinary consumers make money instead of spending it. One of the easiest ways to do so is by taking on the role of marketeer for products they already use and love: from promoting concerts by their favourite bands, to helping small companies launch new products.